NETFLIX's La Flor Más Bella series
— Title treatment
I combined forces with Studio Freak to bring to life a title treatment for this TV series based on the real life events of Michelle Rodríguez, a comedy actress from Mexico. The storyline takes us to Xochimilco, a beautiful city where the main character (Mich) has to convince everyone in high school how fabulous she is.
Two totally different exploration where addressed according to the brief: a lettering sketch set including key elements of the city or some school notes and scribbles you can probably find in any teenager homework sheet; and also one set of sketches focused only in type layout in order to bring balance to the busy illustration patterns and colors in the key art.
Two totally different exploration where addressed according to the brief: a lettering sketch set including key elements of the city or some school notes and scribbles you can probably find in any teenager homework sheet; and also one set of sketches focused only in type layout in order to bring balance to the busy illustration patterns and colors in the key art.
Studio Freak — Art direction and title treatment
Javier Bustamante — Custom lettering and type layout exploration
SKETCH EXPLORATION
TITLE TREATMENT
All images and stills from La Flor Más Bella are the copyright of Netflix.