NETFLIX's La Primera Vez series
— Title treatment & typeface design
I've teamed up with Studio Freak to work in the title treatment for this dramedy, where a mysterious teen girl arrives at an all-boys school in 1970s Colombia, breaking stereotypes, rules - and a few hearts.
We were also asked to develop a basic set of characters which could serve as the main typeface for the series and its media application, such as episode titles, end credits and a music video.

Studio Freak  —  Art direction and early stage logotype
Javier Bustamante  —  Logotype, typeface design and brand book

All images and stills from La Primera Vez are the copyright of Netflix.
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