NETFLIX's La Primera Vez series
— Title treatment & typeface design
I've teamed up with Studio Freak to work in the title treatment for this dramedy, where a mysterious teen girl arrives at an all-boys school in 1970s Colombia, breaking stereotypes, rules - and a few hearts.
We were also asked to develop a basic set of characters which could serve as the main typeface for the series and its media application, such as episode titles, end credits and a music video.

Studio Freak    Art direction and early stage logotype
Javier Bustamante    Logotype, typeface design and brand book

All images and stills from La Primera Vez are the copyright of Netflix.
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